Twelve monthly briefs. Five hero months. One $120K paid budget. Every asset drafted by AI, decided by humans.
The Sep 2026, Aug 2027 marketing year runs on twelve monthly campaign briefs, each anchored in the master plan and driving 100% attribution back to D1. Five months are designated hero months (Nov26, Dec26, Feb27, May27, Jun27, Aug27), that's where the ad-meter runs hottest and the composite stories anchor the creative.
Every brief carries five identical sections: weekly cadence, rooms firing, hero moves, measurement, and dependencies. Nothing goes live without approval in /production under HAS §8.5.
Foundation Launch & Referrer Groundwork, establish the referrer network before the ad meters run hot.
Referrer Activation & Corporate Warm-Up, the pipeline that will feed Christmas.
Christmas Appeal Build & Launch, the first HERO month. Regular giving engine ignites.
Christmas Appeal Peak & Sustain, the second HERO month.
Foundation Renewal & Post-Appeal Debrief, the quiet-quarter that pays for everything else.
Corporate Push & Bank Paradox, HERO month for Room B.
Gov Positioning & Referral Scale, Room D activates and Room F reaches critical mass.
EOFY Pre-Build & Bequest Preview, the quiet month that sets up May and June.
EOFY Launch & PCW, the third HERO month. All rooms firing.
EOFY Peak & Year-End, the fourth HERO month. Peak revenue window of the year.
Post-EOFY Debrief & Year-2 Planning, retention over acquisition.
Annual Report & Year-2 Ignition, the fifth HERO month. Full room ignition + Year-1 close.