LWD · Professional-History Brief

Part 1 · Your professional history

Q1.1

How many years, total, have you worked in business development, sales and marketing in the medical / health industry?

Q1.3

For each segment ticked above, how many years in that segment, and what was your most senior role? One line per segment.

Q1.4

What territories have you covered?

Australia only? Trans-Tasman? Asia-Pacific? Global?

Q1.5

Give me one scale marker we can quote, a number a sophisticated donor or board colleague would recognise as evidence of professional depth.

Examples of the form only:

“managed a portfolio of $X annual sales”
“led BD across N hospitals / clinics / accounts”
“grew territory revenue from $X to $Y over Z years”
“opened / launched N products into the AU market”

Q1.6

Notable employers, principals or clients you'd be comfortable being publicly listed as prior connections on the LWD site? Any you'd rather leave off, leave off.

Part 2 · Your referrer network, relevance to LWD

LWD's biggest operational problem is that dying patients don't easily find debt-mediation help. Standard charity playbook says “build referral partnerships with palliative care, hospice, GP networks” which normally takes new charities 3 to 5 years cold. Your network is a potential shortcut. I need to describe it accurately, not overstate it.

Q2.2

Of those ticked, which would you be comfortable actively approaching in Y1 for referral-pathway conversations on behalf of LWD?

Q2.3

Any relationships you'd want to specifically not draw on for LWD?

No explanation needed, just list so I don't accidentally reference them.

Q2.4

Any specific health-sector organisations, publications or forums you'd like LWD to be visible in, and where you have the professional standing to open the door?

Part 3 · Your LWD role, which label is right?

The site currently uses three different titles for you. I need to know which is right going forward.

Q3.1

Which label do you want as your primary public title on the LWD site? Tick one.

Co-founder & Head of Philanthropy (donor-relationship framing) Co-founder & Business Development Director (governance / constitutional framing) Co-founder & Community & Medical Liaison (referrer-pathway framing) Co-founder & Director (simplest, keeps flexibility) Something else:

Q3.2

Do you want to carry more than one label for different audiences? If yes, which label for which audience?

Donor-facing pages:

Constitutional / board docs:

Referrer-facing pages:

Media / press:

Q3.3

For donor materials specifically - how do you want your relationship to donors framed? Tick one.

DirectI lead all funder relationships and stewardship personally Delegateddonor stewardship is Corrina's remit; I attend for major-gift and medical-sector donors HybridI lead health-sector and personal-network donor relationships; Corrina leads institutional and public-fundraising channels Other:

Q3.4

For medical-referrer materials specifically - same question. Tick one.

I am the primary point-of-contact for all medical referrers I open the door; then handoff to Corrina / Operations for pathway maintenance Other:

Part 4 · Your professional witness

Not asking for founder-voice copy here. Asking for the professional observations that only 30 years in medical-industry BD/S&M gives you. Short, direct answers. Bullets fine. You don't need to write “in voice” that comes later.

Q4.1

In your 30 years selling and marketing into the health sector, what have you observed about how patients in serious illness get financially destroyed by consumer debt? What have you seen from the medical / clinical side of that experience?

Q4.2

In your professional judgement, why does the current system fail these patients on the debt side?

No referral pathway? Clinicians don't know where to refer? Debt-help sector doesn't understand medical time-horizons? Other?

Q4.3

Why did you decide to co-found LWD as a charity rather than have Laurence continue this work only through Credit Mediation Services? The professional reason, not the personal one.

Q4.4

Which credential of yours is going to matter most when LWD is being scrutinised - by a donor, board colleague, journalist, or palliative-care consultant deciding whether to refer? What would you want in the first line of your bio?

Q4.5

If a health-sector journalist called and asked “why should medical professionals trust LWD?” - what would you want the site to say on your behalf before you even get on the phone? One or two sentences.

Part 5 · What you want not-said

Q5.1

Anything about your professional history you'd want not disclosed on the LWD website? (Past employers, past roles, specific accounts, specific outcomes.)

Q5.2

Any framing you've seen used about you that you actively dislike?

For example: “spouse of the CEO”, “supporting co-founder”, “philanthropy lead”, etc.

Q5.3

Any framing about the LWD founding storyhow you and Laurence came to co-found it, that you'd want to steer clear of?

Q5.4

For personal-history material - your family, health, personal experience how comfortable being in donor / media materials? Tick one.

Not at all, keep professional and personal fully separate Only in materials I've personally reviewed and signed off, case-by-case Comfortable with modest personal-story framing if it's true and I've reviewed it Full personal story is fine, at my initiative

Part 6 · Logistics

Q6.1

Do you want to review the final /founders-professional-witness page before it's published, even in draft-not-linked state?

Yes No, trust the process Yes and I want Corrina/Laurence to see my review

Q6.2

Would you like a 15-minute call to walk through any of the above rather than answering by email?

No, email is fine Yes, best times this week:

Q6.3

By when could you have this back? A realistic date, not an aspirational one.